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FOR IMMEDIATE RELEASE
October 24, 2014

Eastlink and Basketball Nova Scotia (BNS) announce new partnership



NOVA SCOTIA - Eastlink and Basketball Nova Scotia announced a new partnership during Cape Breton University’s annual Eastlink Capers Fall Classic invitational men’s basketball tournament. The special announcement was made between games on Friday at Centre 200 in front of a lively crowd, including more than 200 minor basketball players from Basketball Cape Breton who were invited to the tournament courtesy of Eastlink.

Basketball Nova Scotia’s Ryan Dickison and Basketball Cape Breton’s Chris McPhee were on-hand to share in the announcement.

“Basketball Nova Scotia and our members are excited to work in partnership with Eastlink to build the game of basketball throughout the province,” said Dickison. “Eastlink will play a huge role in the promotion of basketball in Nova Scotia, and will provide needed materials and equipment to assist thousands of young basketball athletes.”

In additional to financial support, Eastlink is donating score clocks to BNS and will highlight BNS on Eastlink TV by televising tournaments, games and profiles throughout the season.

Eastlink’s Vice President of Residential Sales, Rick Baker said Eastlink is looking forward to its new relationship with Basketball Nova Scotia.

“As a community-driven organization, we take great pride in supporting many local and regional organizations that positively impact our communities,” said Mr. Baker. “By partnering with Basketball Nova Scotia, we will work cooperatively to achieve BNS’s vision to provide Nova Scotians with the opportunity to achieve personal growth through participation in sport.”

Eastlink is a proud supporter of several local sports teams and leagues across Nova Scotia, including the Screaming Eagles, Halifax Mooseheads, Halifax Rainmen, Eastlink Nova Scotia Major Midget Hockey League, the Maritime Hockey League and Eastlink Premiership Monday Night Soccer, among others.

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About Eastlink
Headquartered in Halifax, NS, Eastlink is Canada’s largest family-owned and operated telecommunications provider, delivering world-class video entertainment and communications services to residential, business and public sector customers across the country.

Powered by state-of-the-art fibre optic and wireless networks, Eastlink’s advanced services include Unmatched TV featuring Wireless TV powered by Maestro, Personal Picks, and Video OnDemand, Internet Evolved including Personal Cloud services, wireless featuring nationwide calling, competitive local and long distance telephone, home security and automation, data communications and exclusive, locally-produced programming on Eastlink TV.

Eastlink is one of Canada’s Best Managed Companies at the platinum level with operations in Nova Scotia, PEI, NL, Quebec, Ontario, Alberta and British Columbia as well as Bermuda.

Media Contact

Jill Laing
Public and Media Relations
(902) 446-1939
Jill.Laing@corp.eastlink.ca