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FOR IMMEDIATE RELEASE
August 1, 2008

Eastlink Adds Super Channel to Digital Line-up

Halifax, Nova Scotia– Eastlink announced today the addition of Super Channel to its digital cable line-up. The package will include four Standard Definition and one High Definition channels, as well as the four popular U.S. Super Stations (channels 221-224) that are currently available on Eastlink Digital Cable for only $15.00 per month. During the launch promotional period from August 1, 2008 to August 17th 2008, Eastlink Digital Cable customers can enjoy an exclusive sneak preview of the standard definition Super Channel programming. There will be a special opportunity for all those in Eastlink to see Super Channel HD1 on channel 685 for the entire month of August.

Super Channel is well-known for exclusive content including award-winning series from around the world such as The Closer starring Kyra Sedgwick; Burn Notice, with Jeffrey Donovan and Canada’s own Tricia Helfer; Passions; Satisfaction and Sordid Lives. A New Movie Premieres each day of the year – catch Live Free or Die Hard, The Simpson’s Movie, The Comebacks, Sunshine, 2 Days in Paris, The Jane Austin Book Club and International selections including Bollywood showcases.

"The addition of Super Channel provides Eastlink Digital Cable customers with a wide range of movies and shows from Canada and around the world, uncut and commercial free” said Ian Lezama, Director of Marketing at Eastlink, "This is one more way we are offering more programming choice, and variety to our customers."

Super Channel features a variety of diverse content, which means that there is something for everyone.

  • Super Channel 1 (channel 221) offers a variety of programs across genres.
  • Super Channel 2 (channel 222) features action, horror and sci-fi. The channel also features extreme sports, anime, gaming or music content, and off-beat dark comedies.
  • Super Channel 3 (channel 223) showcases intelligent documentaries, quirky comedies, drama series, international film festival hits, and Bollywood.
  • Super Channel 4 (channel 224) features premium programming shot and produced in Canada, as well as Canadian-themed content.
  • Super Channel HD1 (channel 685) will mirror the exciting programming on SC1 in high-definition.

“We are excited to be working with Eastlink to bring our unique offering to Atlantic Canadians and changing the way they view Premium Television. Whether viewers are looking for great exclusive series and movie premieres, insightful documentaries, recorded live concerts, anime, live championship boxing or mixed martial arts, they can find something of interest on Super Channel,” said Malcolm Knox, President and COO, Super Channel. “Canadians across the country are embracing our offering and we are confident the same will happen with Eastlink customers.”

More information about Super Channel can be found at http://www.superchannel.ca/. For more information on availability of Super Channel, Eastlink Digital Cable or other products and services, visit www.Eastlink.ca

About Eastlink
Operating from its headquarters in Halifax, Nova Scotia, Eastlink is the fifth largest cable company in Canada and was the first to offer customers local telephone service over a state-of-the-art digital network. Eastlink is one of Canada's 50 Best Managed Companies with more than 800 employees who provide a range of communications, entertainment & advertising services to business and residential customers across the Atlantic Provinces. For more information on Eastlink products and services, please visit www.eastlink.ca.

Media Contact

Jill Laing
Public and Media Relations
(902) 446-1939
Jill.Laing@corp.eastlink.ca