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FOR IMMEDIATE RELEASE
April 20, 2009

Eastlink Expands into Ontario and Quebec Markets

Sudbury, Ontario - Eastlink is expanding its network and customer base with the rebranding of Persona's Ontario and Quebec divisions. Persona customers in these two provinces will now receive their communications and entertainment services under the Eastlink brand. Persona's western division, serving British Columbia, Alberta, Saskatchewan and Manitoba, will continue to operate as Persona, an Eastlink company.

Eastlink has been working to incorporate Persona into its brand identity since it was purchased by parent company Bragg Communications in September 2007. The transition to the Eastlink brand will occur in the coming months, and customers have been introduced to the Eastlink name and website.

"This transition to the Eastlink brand is exciting for Persona," says Kirby McVicar, Regional Manager, Northern Ontario. "It allows us to offer expanded communications and entertainment choices to both our business and residential customers, while availing of Eastlink's award-winning management system, innovative marketing, and commitment to customer service and to providing value through bundled savings."

Eastlink is continually working to upgrade its digital network to deliver a range of enhanced products and services including Eastlink Telephone, High Definition and Digital Programming, and faster Internet speeds. The company also has the distinction of being the first communications and entertainment company in North America to bundle its services on one bill for one price.

"Eastlink is committed to providing all of its customers with a wide range of products and services to meet their communication and entertainment needs," says Owen Barnhill, Eastlink's National Director of Marketing. "This rebranding allows us to expand our brand presence, while providing the customer focus and network reliability for which Eastlink is known."

Eastlink grows its customer base to approximately 420,000 subscribers with the rebranding of Persona in Ontario and Quebec.

About Eastlink
Operating from its headquarters in Halifax, Nova Scotia, Eastlink is the fifth largest cable company in Canada and was the first to offer customers local telephone service over a state-of-the-art digital network. Eastlink is one of Canada's 50 Best Managed Companies with more than 900 employees who provide a range of communications, entertainment & advertising services to residential, business and public sector customers across the Atlantic Provinces. For more information on Eastlink products and services, please visit www.eastlink.ca.

Media Contact

Jill Laing
Public and Media Relations
(902) 446-1939
Jill.Laing@corp.eastlink.ca