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FOR IMMEDIATE RELEASE
October 8, 2009

Special Presentation of AUS Football on Eastlink TV

Halifax, NS - Eastlink TV will be airing a special presentation of Atlantic University Sport football this weekend, live from Rocky Stone Field in Moncton, New Brunswick. Eastlink TV will be carrying the Rogers TV broadcast of the Saint Mary's/Mount Allison game on Saturday, October 10th at 7pm.

In a rematch of last weekend, the winless Mounties are looking to rebound from a 47-18 loss to the Huskies, who are riding a three-game winning streak.

"To have the game broadcast on Eastlink TV adds a whole other level of value and impact for our game," said Mount Allison Athletic Director, Pierre Arsenault. "Eastlink TV has been a great partner to AUS Football and we benefit greatly from the exposure and awareness this generates for our University leagues throughout Nova Scotia, New Brunswick and Prince Edward Island."

"This live telecast from Moncton is the only Saturday AUS Football game on the schedule this week and presents a unique opportunity for us," said Director of Eastlink TV, Michael Smith. "We are able to bring a Rogers TV production (the local cable provider in Moncton) to our subscribers in Sackville, NB, home of Mount Allison University, and Halifax, home of Saint Mary's University, and indeed to all our subscribers in Nova Scotia and PEI, when they might not otherwise have had the opportunity to enjoy watching a game this holiday weekend."

Mr. Smith expressed appreciation to Pierre Arsenault of Mount Allison University, and Rogers TV for helping to make this presentation possible.

Catch all the action this Saturday, October 10th at 7pm on Eastlink TV. To learn more about any of Eastlink TV's programming, please visit www.Eastlink.ca/eltv/.

About Eastlink
Operating from its headquarters in Halifax, Nova Scotia, Eastlink is the fifth largest cable company in Canada and was the first to offer customers local telephone service over a state-of-the-art digital network. Eastlink is one of Canada's 50 Best Managed Companies with more than 900 employees who provide a range of communications, entertainment & advertising services to residential, business and public sector customers across the Atlantic Provinces. For more information on Eastlink products and services, please visit www.eastlink.ca.

Media Contact

Jill Laing
Public and Media Relations
(902) 446-1939
Jill.Laing@corp.eastlink.ca