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FOR IMMEDIATE RELEASE
May 17, 2010

Sydney soon to be 100% Digital

Halifax, Nova Scotia – Eastlink announced today that work is underway to upgrade all of its Sydney customers to Digital TV service, making Sydney Eastlink’s first community within Nova Scotia to go 100% digital.

“This upgrade is part of Eastlink’s ongoing commitment to provide our customers with the very best television experience,” said Lee Bragg, CEO Eastlink.

What does 100% Digital TV mean? On the TVs that customers have cable service today, they will enjoy the same programming in 100% Digital quality, plus additional services including the Interactive Program Guide and Digital music channels, for no additional charge.

As part of this upgrade, customers will need a Digital TV box for each TV in their home.

Eastlink Digital TV Service provides:
• Better quality picture
• 40 free music channels
• Access to Pay Per View movies and events
• An Interactive Channel Guide allowing you to set reminders and search 7 days ahead for your favorite programs
• Access to more High Definition (HD) and Specialty channels

“To make the transition to Digital TV as easy for our customers as possible, we have partnered with Mactec Communications Systems Ltd, opening two new store locations beginning today where customers can pick up their Digital boxes, at no charge, and get more information on how to use the new services,” Mr. Bragg explained.

Store locations:
Sydney Shopping Centre (105-272b Prince St.) Next to Smitty’s
Hours: 10AM – 8PM

North Sydney Mall (13-116 King St.)
Across the hall from Sobey’s
Hours: 10AM – 8PM

"We are encouraging customers to act quickly and pick up their Digital TV boxes now so they do not experience an interruption in service. By acting quickly customers can also benefit from our many in-store offers and exciting free channel previews," continued Mr. Bragg.

For more information, visit Eastlink.ca..

About Eastlink
Eastlink has more than 1,500 employees providing a range of communications, entertainment, television and advertising services to residential, business and public sector customers in Atlantic Canada, Ontario, Quebec, Alberta, Manitoba and British Columbia.

Eastlink has the distinction of being the first cable company in Canada to enter the telephone market, and the first communications and entertainment company in North America to combine cable, Internet and telephone service in a communications and entertainment bundle. Eastlink is one of the fastest Internet providers in North America.

At Eastlink, creativity, ingenuity and innovation are the driving forces behind our great products and services. Eastlink has been recognized as one of Canada's 50 Best Managed Companies for the past four years, and its parent company, the Bragg Group, was named Canada's Family Enterprise of the Year for 2009. For more information on Eastlink, please visit www.eastlink.ca.

Media Contact

Jill Laing
Public and Media Relations
(902) 446-1939
Jill.Laing@corp.eastlink.ca