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FOR IMMEDIATE RELEASE
July 16, 2010

Nova Scotia youth hoop it up with the Halifax Rainmen this summer, sponsored by Eastlink

Halifax, Nova Scotia – This summer, the Halifax Rainmen and Eastlink are teaming up to give kids from communities around the province the opportunity to experience summer basketball camp - Rainmen style. .

In partnership with Eastlink, the Rainmen Summer Basketball camp will enable more than 300 kids who may not otherwise be able to experience this basketball camp, the opportunity to participate in a free, two-day basketball clinic with Halifax Rainmen players as coaches. Some of those players include Gary Ervin, Jevohn Shepherd, Gordie Malone, Desmond Ferguson and head coach Les Berry. Also attending is MVP of championship team Oklahoma Elvin Mims, and Marshall Brown from the Vermont Frost Heaves.

Rainmen owner Andre Levingston, and Eastlink CEO, Lee Bragg hit the hardwood as part of the summer camp schedule kickoff activities at the Dartmouth Boys and Girls Club on Thursday, July 15th.

"We always take great pride in giving back and supporting the community," says Mr. Levingston. "We wanted to do our part in helping to develop the game of basketball, while stressing the importance of fitness, healthy lifestyle, self confidence and team work."

This summer, the Rainmen and Eastlink will host nine Summer Basketball camps engaging youth aged 7 - 15 from Halifax, Dartmouth, Sackville, Oxford, North Preston, Eastern Passage, Indian Brook, and Bridgewater. Participating youth were matched to this program with the help of community groups like the Boys and Girls Clubs.

"We are dedicated to playing an active role in supporting activities that enrich the families and communities in which we operate, " said Lee Bragg, CEO Eastlink. "It has been rewarding to work with Andre and the Rainmen organization to help bring this camp to Nova Scotia youth. Together, we wanted to create a fun, empowering, confidence-building environment for these kids that we hope will contribute to making a positive difference in their lives."

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About the Halifax Rainmen

Led by Detroit native and now Halifax resident, Andre Levingston, the Halifax Rainmen have developed a broad fan base to become a permanent fixture in downtown Halifax, as Nova Scotia's only professional basketball team. The 2009 season ended strong with a run in the playoffs - a first for the team - a home season record of 8-2, and the honour of hosting the first PBL All-Star Weekend in May.

The Halifax Rainmen are not only an exciting, professional sports product but the players have become advocates for kids, acting as positive role models by helping to develop amateur sport in the city. For more information on the Halifax Rainmen visit,

www.rainmenbasketball.ca.

 

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About Eastlink
Eastlink has more than 1,500 employees providing a range of communications, entertainment, television and advertising services to residential, business and public sector customers in Atlantic Canada, Ontario, Quebec, Alberta, Manitoba and British Columbia.

Eastlink has the distinction of being the first cable company in Canada to enter the telephone market, and the first communications and entertainment company in North America to combine cable, Internet and telephone service in a communications and entertainment bundle. Eastlink is one of the fastest Internet providers in North America.

At Eastlink, creativity, ingenuity and innovation are the driving forces behind our great products and services. Eastlink has been recognized as one of Canada's 50 Best Managed Companies for the past four years, and its parent company, the Bragg Group, was named Canada's Family Enterprise of the Year for 2009. For more information on Eastlink, please visit www.eastlink.ca.

Media Contact

Jill Laing
Public and Media Relations
(902) 446-1939
Jill.Laing@corp.eastlink.ca