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FOR IMMEDIATE RELEASE
July 22, 2010

Oxford soon to be 100% Digital

Oxford, July 22, Nova Scotia – Eastlink announced today that work is underway to upgrade all of its Oxford customers to Digital TV service, making Oxford among Eastlink’s first communities in Nova Scotia to go 100% digital.

“This upgrade is part of Eastlink’s ongoing commitment to provide our customers with the very best television experience,” said Lee Bragg, CEO Eastlink.

What does 100% Digital TV mean? On the TVs that customers have cable service today, they will enjoy the same programming in 100% Digital quality, plus additional services including the Interactive Program Guide and Digital music channels, for no additional charge.

As part of this upgrade, customers will need a Digital TV box (small electronic box between the TV outlet and the TV) for each TV in their home.

Eastlink Digital TV Service provides:

•         Better quality picture

•         40 free music channels

•         An Interactive Channel Guide allowing you to set reminders and search 7 days ahead for your favourite programs

and

•         Access to Pay Per View movies and events

•         Access to more High Definition (HD) and Specialty channels

•         Access to Video on Demand content including popular television series, movies, and community programming.

“To make the transition to Digital TV as easy for our customers as possible, customers can pick up their ‘no charge’ Digital boxes at the local Recreation Centre, and get more information on how to use the new services,” Mr. Bragg explained.

Temporary Store location:

Lions Park Recreation Centre (located across from Tim Horton’s)
4627 Upper Main Street

Hours:
Mon-Wed: 12 noon-8pm
Thurs-Fri: 8am - 4pm

"We are encouraging customers to act quickly and pick up their Digital TV boxes now so they do not experience an interruption in service. By acting quickly customers can also benefit from our many in-store offers and exciting free channel previews," continued Mr. Bragg.

For more information, please contact a customer Service Representative at 1-866-238-2390 or visit www.Eastlink.ca.

 

About Eastlink
Eastlink has more than 1,500 employees providing a range of communications, entertainment, television and advertising services to residential, business and public sector customers in Atlantic Canada, Ontario, Quebec, Alberta, Manitoba and British Columbia.

Eastlink has the distinction of being the first cable company in Canada to enter the telephone market, and the first communications and entertainment company in North America to combine cable, Internet and telephone service in a communications and entertainment bundle. Eastlink is one of the fastest Internet providers in North America.

At Eastlink, creativity, ingenuity and innovation are the driving forces behind our great products and services. Eastlink has been recognized as one of Canada's 50 Best Managed Companies for the past four years, and its parent company, the Bragg Group, was named Canada's Family Enterprise of the Year for 2009. For more information on Eastlink, please visit www.eastlink.ca.

Media Contact

Jill Laing
Public and Media Relations
(902) 446-1939
Jill.Laing@corp.eastlink.ca