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FOR IMMEDIATE RELEASE
November 18, 2010

Eastlink and Discovery World Demonstrate 3D Programming

Halifax, NS - In partnership with Discovery WorldHD, Eastlink is excited to announce its first-ever, True 3D free preview broadcast this Sunday, November 21 with the premier of Discovery World’s “The Last Day of the Dinosaurs”.

Witness one of the most dramatic events in Earth’s history - the last day of the dinosaurs. Experience mega-tsunamis, meteor showers, earthquakes, volcanic eruptions, firestorms, acid rain and nuclear winter, all in breathtaking, True 3D.

“This is an amazing time in the video content world and we are proud to continue to demonstrate leadership,” said Deborah Shaffner, President Eastlink.

“It’s incredible to think that the 3D technology we could only enjoy at the theatre just a few short years ago, we can enjoy in the comfort of our own home. We are delighted to partner with Discovery to share this 3D experience with our viewers.”

The 3D Event: Sunday, November 21
Time: 9:30 PM, Eastern, 10:30 PM Atlantic Time, 11:00 PM in Newfoundland
Duration: 90 minutes
True 3D Channel: 789

To watch “The Last Day of the Dinosaurs” in True 3D, viewers will need a 3D TV. While this breathtaking documentary is best experienced in True 3D, it will also be broadcast over Eastlink’s Amazing HD and SD formats on Discovery World HD and Discovery Channel, respectively.

“This special 3D broadcast demonstrates the power of Eastlink’s fibre-based network and video expertise. It’s an awe-inspiring television experience that the whole family can enjoy. ”

Recently, Eastlink announced the addition of more High Definition programming, more Video OnDemand content and wicked fast internet speeds with Eastlink Internet 30-100 in markets across Canada.

 

About Eastlink
Eastlink has more than 1,500 employees providing a range of communications, entertainment, television and advertising services to residential, business and public sector customers in Atlantic Canada, Ontario, Quebec, Alberta, Manitoba and British Columbia.

Eastlink has the distinction of being the first cable company in Canada to enter the telephone market, and the first communications and entertainment company in North America to combine cable, Internet and telephone service in a communications and entertainment bundle. Eastlink is one of the fastest Internet providers in North America.

At Eastlink, creativity, ingenuity and innovation are the driving forces behind our great products and services. Eastlink has been recognized as one of Canada's 50 Best Managed Companies for the past four years, and its parent company, the Bragg Group, was named Canada's Family Enterprise of the Year for 2009. For more information on Eastlink, please visit www.eastlink.ca.

Media Contact

Jill Laing
Public and Media Relations
(902) 446-1939
Jill.Laing@corp.eastlink.ca