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FOR IMMEDIATE RELEASE
September 8, 2011

Eastlink leads the market in HD Sports content More HD sports than any other provider

Halifax, NS – Canada’s leading provider of HD sports, Eastlink, announced today that sports fans from coast to coast now have even greater access to HD sports content and more OnDemand sports programming with the addition of CBS College Sports Network HD, Setanta Sports HD, and Big Ten Network OnDemand.

“Our customers tell us that the best way to watch sports is in HD,” said Deborah Shaffner, President and COO Eastlink.

“Sports fans have very high expectations. That is why we are always working to deliver the highest quality sports programming available ranging from professional to local amateur sports coverage.”

Reaffirming its leadership position in HD content, Eastlink’s exciting new HD Sports content includes:


CBS College Sports Network HD  & SD
- The original 24 hour sports channel dedicated to capturing men’s and women’s college sports, behind-the-scenes shows, documentaries, studio coverage featuring expert analysis, predictions and in-depth interviews.

Setanta Sports HD – A must for soccer and rugby fans, Setanta Sports offers Canadians 24 hour sports coverage of the best in professional soccer and rugby from the Barclays Premier League, the UEFA Champions League, including live and delayed coverage of the Carling Cup, the English nPower Championship, and the Scottish Premier League,  and the Aussie Football League.

Big Ten Network VOD - The first internationally distributed television network dedicated to covering the Big Ten premier collegiate conferences in the U.S. With more than 350 live sports events in HD, the Big Ten Network is the ultimate destination for Big Ten fans and alumni across the country, 24/7, 365 days a year.

“We are really proud to deliver more HD Sports coverage, OnDemand Sports, exclusive Local Sports on Eastlink TV and specialty sports channels to our sports fans. Stay tuned because we’re just getting started,” said Ms. Shaffner.

Eastlink offers our passionate sports fans more diverse sports content in both HD and SD than any other provider. www.Eastlink.ca/epic

·         More local and amateur sports:

o   Only Eastlink catches local sports action bringing its viewers exclusive access to Major Junior and Amateur Hockey, Regional Soccer, University Sports, and more

·         More sports in HD

o   Big Ten Network, Golf Channel, Golf TV, Leafs TV, Nascar, NBA League Pass, NBA TV, NFL Network, NFL Sunday Ticket, NHL Centre Ice, NHL Network, MLB Extra Innings, OHL Action Pack, Outdoor Life, Raptors NBA TV, RadX, RDS, Rogers Sportsnet, Rogers Sportsnet ONE, Setanta Sports Canada, The Speed Channel, The Score, TSN, TSN 2,

o   Pay-per-view events like wrestling, boxing, ultimate fighting and more

·         All the major sports on all the major Canadian and American Networks

o   One season of NFL Sunday Ticket adds up to over 200 games throughout the full 17-week regular season.

o   Eastlink drops the puck on 40 out of market NHL games each week on NHL Centre Ice ; that's over 1,100 fast-paced regular season games!

o   MLB Innings national and American league coverage

·More Sports Channels

·More Sports in HD

·More Extended Sports Coverage

·More Local Amateur Sports

·More Sports included in a Bundle

·More Sports Channels

·More Sports in HD

·More Extended Sports Coverage

·More Local Amateur Sports

·More Sports included in a Bundle

·More Sports Channels

·More Sports in HD

·More Extended Sports Coverage

·More Local Amateur Sports

·More Sports included in a Bundle

 The launch of even more HD and OnDemand sports content is the latest in a series of innovative, new video content enhancements recently launched by Eastlink, part of the company’s continually expanding video entertainment lineup.

Eastlink’s most recent HD and OnDemand content growth includes NTV HD, W Network HD, Much Music HD, Spike HD and VOD, Bite TV VOD, BET VOD, Concert TV VOD, HDNet VOD among many others.

 Eastlink has a history of leading the way with one first after another including:

·         First with OnDemand Programming including: AMC, Bold, Documentary, Disney Junior, Disney XD, Eastlink TV, Family, Global, Eastlink Education channel, Karaoke, and Galaxie Music Videos OnDemand

·         First to implement advanced HD and 3D ready Digital Receivers and DVR’s

·         First to Demonstrate 3D programming

·         First to our markets with Multi-Room DVR

·         First to enable DVR Expander technology

For more information on Eastlink’s sports programming and packages, and other industry-leading Eastlink products and services, visit www.Eastlink.ca

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About Eastlink
Headquartered in Nova Scotia with more than 1,600 employees from coast to coast, Eastlink delivers world-class video entertainment, internet and telephone services to residential, business and public-sector customers across Canada.

Using its state-of-the-art fibre network, Eastlink offers advanced services including the best OnDemand and HD programming, High Speed Internet including our Internet 100 Mbps, competitive local telephone services, and exclusive locally produced programming via Eastlink TV.

Media Contact

Jill Laing
Public and Media Relations
(902) 446-1939
Jill.Laing@corp.eastlink.ca