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FOR IMMEDIATE RELEASE
September 9, 2011

Eastlink launches compelling international news channels Providing customers with global perspectives

HALIFAX, Sept. 9, 2011 /CNW/ - Eastlink announced today the launch of three world news channels with the introduction of CNN International, Al Jazeera English, and Bloomberg Television in HD and SD.

"We are always listening to our customers to understand how we can deliver the content they want," said Deborah Shaffner, President and COO Eastlink.

"Our customers have told us how important access to international news coverage is to them. We are excited to launch these channels giving our customers new and different perspectives regarding world events and news from around the globe."

Reaffirming its leadership position in video content, Eastlink's exciting new World News channels includes:

CNN International - One of the world's leading international news channels carries news, current affairs, politics, opinions, and business programming worldwide.  Their motto, "Go Beyond Borders," emphasizes CNN International's perspective of utilizing local reporters often directly affected by the events they are reporting.

Al Jazeera English - The world's first 24 hour English language news and current affairs channel to be broadcast from within the Middle East. This channel aims to provide both a regional voice and a global perspective through its fearless news reporting and award winning programming.  Al Jazeera English takes viewers inside global news stories putting the human story at the forefront while providing a bridge between cultures.

Bloomberg Television - Available in both HD and SD, Bloomberg Television is based on the power of Bloomberg News, featuring some of the world's best business reporters. The 2,300 on-the-ground business news professionals report continuously from around the globe, providing an immediate perspective on critical business news as it happens, from where it happens.

"Eastlink is proud to be among the first to offer a World News package that includes such widely respected news platforms that give our viewers unprecedented access to global newscasts," commented Ms. Shaffner.

Al Jazeera English and Bloomberg Television are available individually and all three are available in the new Eastlink World News theme package.

"We are consistently first to market with new HD content and have launched more HD content over the last six months than our competitors. And we're just getting started."

The launch of Eastlink's World News theme pack is the latest in a series of innovative, new video content enhancements, part of the company's continually expanding video entertainment lineup.

Eastlink's most recent HD and OnDemand content growth includes NTV HD, Spike HD, W Network HD, Much Music HD, BET VOD, Concert TV VOD, and HDNet VOD among others.

Eastlink has a history of leading the way with one first after another including:

*   First with OnDemand Programming including: AMC, Bold, Documentary, Disney Junior, Disney XD, Eastlink TV, Family, Global, Eastlink Education channel, Karaoke, and Galaxie Music Videos OnDemand

 *   First to implement advanced HD and 3D ready Digital Receivers and   DVR's

 *   First to Demonstrate 3D programming

 *   First to our market (s)with Multi-Room DVR

 *   First to enable DVR Expander technology

For more information on the Eastlink World News Theme Pack and other industry-leading Eastlink products and services, visit www.Eastlink.ca

About Eastlink
Headquartered in Nova Scotia with more than 1,600 employees from coast to coast, Eastlink delivers world-class video entertainment, internet and telephone services to residential, business and public-sector customers across Canada.

Using its state-of-the-art fibre network, Eastlink offers advanced services including the best OnDemand and HD programming, High Speed Internet including our Internet 100 Mbps, competitive local telephone services, and exclusive locally produced programming via Eastlink TV.

Media Contact

Jill Laing
Public and Media Relations
(902) 446-1939
Jill.Laing@corp.eastlink.ca