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FOR IMMEDIATE RELEASE
June 1, 2012

Eastlink TV - the Maritimes' #1 local sports channel - goes HD

Halifax, NS – Today, Eastlink proudly announces the arrival of a state-of-the-art mobile HD production vehicle, the only one of its kind in Eastern Canada. This is the company’s latest major investment towards delivering the best products and services to its customers.

 “Eastlink has a well-established history of innovation,” says Lee Bragg, CEO Eastlink. “Our multi-million dollar investment in this mobile HD production facility further demonstrates our commitment to leadership in delivering the highest quality local TV content to our customers.”

Eastlink TV will begin televising local programming in HD this July when the company launches a new community HD channel, available exclusively to Eastlink customers.

"This is very exciting news for the company, Eastlink customers and the entire province," says Premier Darrell Dexter. "Eastlink continues to be a leader in telecommunications. Today's announcement shows the company's commitment to find innovative ways to be more competitive and further enhance the services provided to Nova Scotians and customers across Atlantic Canada. 

"On behalf of the Province, congratulations. I look forward to even better coverage of local sports and other activities that matter to Nova Scotians."

Eastlink’s local HD coverage will be broadcast on channel 610 beginning this summer with coverage of the Eastlink Premiership soccer league, and will continue with next season’s Quebec Major Junior League games, National Basketball League (NBL) featuring the Halifax Rainmen and Atlantic University Sport (AUS) football featuring Acadia, Saint Mary’s University, Mt. Allison, and St. FX.


Other popular, locally produced Eastlink TV shows like Welcome to my Kitchen, Doc Talk and Fishing with Friends along with feature documentaries will also be available in HD.

The company indicated that the launch of local HD in the Maritimes is just the beginning as Eastlink TV plans to introduce local HD across the country.  

Catch your first glimpse of Eastlink’s new mobile HD vehicle at the Apple Blossom Parade this Saturday in the Annapolis Valley and coming soon to your local community.  For more information about Eastlink TV, visit Eastlink.ca/eastlinktv.

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About Eastlink
With more than 1,600 employees from coast to coast, Eastlink delivers world-class video entertainment, internet and telephone services to residential, business and public-sector customers across Canada.

Powered by a state-of-the-art fibre optic network, Eastlink's advanced services include Whole Home DVR, Video OnDemand, HD and 3D programming, High Speed Internet scalable to 200 Mbps, competitive local and long distance telephone services, and exclusive locally-produced programming via Eastlink TV. Eastlink has been recognized as one of Canada's 50 Best managed Companies for six years running.

Media Contact

Jill Laing
Public and Media Relations
(902) 446-1939
Jill.Laing@corp.eastlink.ca