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FOR IMMEDIATE RELEASE
June 29, 2012

Maritimes # 1 sports channel launches HD Channel Eastlink TV's Channel 610 goes live July 1

HALIFAX, June 29, 2012 /CNW/ - Following the recent arrival of Eastlink TV's new, state-of-the-art HD mobile production vehicle, Eastlink TV will proudly debut its first HD programming in Nova Scotia and PEI on Channel 610 July 1.

"Eastlink TV viewers are passionate about our unique, high quality community programming," says Michael Smith, VP Eastlink TV.  "We are proud to lead the way in bringing local HD content to our customers."

Eastlink customers can expect to see local sports including Eastlink Premiership Soccer, AUS Football , Halifax Rainmen Basketball and Quebec Major Junior Hockey, as well as popular local series like Welcome to My Kitchen, Doc Talk, Eastlink Magazine, Island View, Fishing With Friends and Path of Yoga among others in HD.

Since the arrival of the new HD Mobile production vehicle, Smith says Eastlink TV has been busy putting all of the key elements in place to prepare Channel 610 for its local HD debut on July 1. "We are more committed than ever to continue delivering the highest quality local TV content to our customers."

Eastlink TV will begin producing and airing live sports in HD later in the month including:

July 23:  First HD sports content - Eastlink Premiership Soccer

Sept 1:   Atlantic University Sport (AUS) Football Pre-Season Game 1 (Saint Mary's at Mount Allison)

Sept 8:   AUS Regular Season opener (Saint Mary's at Acadia)

Sept 21: Quebec Major Junior Hockey League Season Opener (Halifax Mooseheads at Cape Breton Screaming Eagles)

Smith adds that the July 1 debut is just the beginning as Eastlink TV plans to introduce local HD across the country.

For more information about Eastlink TV, visit www.eastlink.ca.

About Eastlink
With more than 1,600 employees from coast to coast, Eastlink delivers world-class video entertainment, internet and telephone services to residential, business and public-sector customers across Canada.

Powered by a state-of-the-art fibre optic network, Eastlink's advanced services include Whole Home DVR, Video OnDemand, HD and 3D programming, High Speed Internet scalable to 200 Mbps, competitive local and long distance telephone services, and exclusive locally-produced programming via Eastlink TV. Eastlink has been recognized as one of Canada's 50 Best managed Companies for six years running.

Media Contact

Jill Laing
Public and Media Relations
(902) 446-1939
Jill.Laing@corp.eastlink.ca