Windsor, Nova Scotia - Eastlink Television's highest-rated, locally produced series program, Welcome to My Kitchen, launches its 23rd season on Sunday, January 8 at 6:30 p.m. The popular program, hosted by Joan McElman, starts the New Year with a fresh new look and a collection of new recipes that are both delicious and easy to prepare.
McElman says, "The program is a great opportunity to show viewers you can eat healthy even if you are cooking for only two people." She adds, "People are comfortable watching because I cook as through I am in my own kitchen; spills and all. And we are cooking with products available at your local market."
"We've heard many stories of people learning to cook with Joan's help," says Michael Smith, Director of Eastlink Television. "Welcome to My Kitchen has been a great resource for amateur chefs looking to improve their cooking skills, and I recently heard of a husband who watched the show to get tips on how to cook a meal and surprised his wife on their anniversary with a full-course meal! We're looking forward to another great season with Joan and her delicious recipes."
Community television enjoys support from local businesses and associations that see the importance of developing local programming. Taste of Nova Scotia, an association of local food producers and processors that works to develop the food industry in Nova Scotia, sponsors Welcome to My Kitchen this season. With the success of McElman's show, the sponsorship was a natural fit.
"The Taste of Nova Scotia Quality Food Program is proud to be part of such a well respected and locally enjoyed program such as Welcome to my Kitchen," says Lerenda Donovan, Promotions Director for Taste of Nova Scotia Quality Food Program, adding, "It was a perfect fit for us; a cooking show that would speak to the local audience and encourage the use of local ingredients in their everyday cooking."
Eastlink Television strives to deliver high-quality local programming to its viewers across the Maritimes. The success of this programming is the result of viewers dedication and the value of content that promotes and celebrates Maritime culture and talent.
Operating from its headquarters in Halifax, Nova Scotia, Eastlink is the fifth largest cable company in Canada and was the first to offer customers local telephone service over a state-of-the-art digital network. Eastlink's employees provide a range of communications, entertainment & advertising services to business and residential customers across the Maritimes. For more information on Eastlink and its products and services, visit www.eastlink.ca.
Public and Media Relations