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FOR IMMEDIATE RELEASE
August 31, 2007

Eastlink Launches the Best Soccer & Rugby Programming with Setanta!

Halifax, Nova Scotia - Eastlink announced today it will add Setanta Sports to its digital cable line-up on September 1, 2007. Setanta is a pay-per-view (PPV) television channel providing access to the best live European soccer, international rugby and other global sports. A FREEview of the channel will be available to digital cable customers until September 7, 2007.

Setanta Sports is a must have for Maritime soccer and rugby fans. Viewers can access more than 1000 games and follow some of the world's most popular leagues including English Premier League, the Rugby World Cup and the Aussie Football League.

"Soccer continues to gain popularity in North America and with increased interest in this sport there is a greater demand for quality soccer programming and Setanta is a great addition to our sports programming line-up," said Ian Lezama, Director of Marketing. "Eastlink customers will now have access to what is considered by many soccer fans to be the best international soccer-rugby channel in the world."

Setanta Sports will be available on channel 500 to Eastlink Digital Cable customers in all Eastlink's digital serving areas throughout the Maritimes. Setanta will be offered at a price of $14.95 per month. For more information on Setanta Sports visit Eastlink.ca, or to order call Eastlink at 1-888-345-1111.

About Eastlink
Operating from its headquarters in Halifax, Nova Scotia, Eastlink is the Maritimes’ largest privately owned and operated telecommunications and entertainment company. Eastlink is one of Canada’s 50 Best Managed Companies with more than 750 employees who provide a range of communications, entertainment & advertising services to business and residential customers across the Maritimes. For more information on Eastlink and its products and services, visit www.eastlink.ca.

Media Contact

Jill Laing
Public and Media Relations
(902) 446-1939
Jill.Laing@corp.eastlink.ca