FOR IMMEDIATE RELEASE
August 13, 2013
Halifax, NS – Eastlink launched a nationwide campaign today called “Unmatched TV” that is all about the customer and what they want and expect in their TV viewing experience.
“We started this business 40 years ago with TV and we have taken pride in doing it really well – and many would say better than anyone,” says Lee Bragg, Eastlink CEO. “Customers have been very clear about what they want in their video products. Our new Unmatched TV delivers a video experience that revolves around our customers giving them control of their TV experience.”
Mr. Bragg explains that customers want the best viewing experience out there whether it be on TV, computer or mobile device.
“Our customers are busier than ever and expect to be able to watch their content whenever they want, wherever they are, on any device. And that’s precisely what we are focused on delivering.”
When asked about competition in the video market, Mr. Bragg proudly affirms that no other direct competitor delivers what Eastlink’s Unmatched TV delivers, which includes:
o Over 75 per cent of consumers rate this a 9 or 10 out of 10 as important to their viewing experience. Eastlink is the first provider to step up and deliver this level of choice.
o About half of consumers rate this a 9 or 10 out of 10 as important to their viewing experience
o Just under 50 per cent of consumers rate this a 9 or 10 out of 10 as important to their viewing experience. This percentage increases significantly with younger consumers.
o Consumers are viewing TV while exploring the internet and they expect to be able to leverage devices like their tablet, for example, to explore what’s on TV in a more personalized way.
o Consumers’ busy lives often require that they record their favorite programs and view them later.
o Over 75 per cent of consumers have already invested in one or more HDTV’s.
o In a world where virtually everything is global or centralized, consumers love to support local causes, cheer on local heroes, and hear about good news local stories.
Public and Media Relations
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