FOR IMMEDIATE RELEASE
April 1, 2008
St. John's, Newfoundland - The Amazing Persona - Atlantic Division today announced its decision to change its name to Eastlink. Purchased in September 2007 by Bragg Communications, Persona provides communication and entertainment services to customers across Canada. Other divisions of Persona will continue to operate under the Persona Communications brand.
As a leading telecommunications and entertainment provider, Eastlink will now serve more than 295,000 subscribers in Newfoundland and Labrador, Nova Scotia, Prince Edward Island and New Brunswick.
Beginning in April, Persona customers in Newfoundland and Labrador will begin receiving communication introducing the new name and new brand identity. Eastlink will introduce a new billing system as a first step in providing an expanded level of service to customers in Newfoundland and Labrador. The employees that currently handle customer service questions in St. John's will continue to do so.
"We are excited about the transition to the Eastlink brand," said Arthur Taylor, General Manager of Persona Atlantic. "Eastlink has built a strong reputation in Atlantic Canada, providing a broad range of entertainment and communications services to business and residential customers. We are pleased to become a part of Eastlink and we know our customers will be pleased with the expanded choices that will be available to them."
Eastlink is continually working to upgrade its networks in order to deliver a range of entertainment and communication products like High Definition Programming, Eastlink OnDemand, High Speed Internet, and local telephone. Eastlink co-CEO, Dan McKeen, expressed his desire to launch many of these services in Newfoundland and Labrador in the near future.
"Eastlink is committed to expanding our product offering in Newfoundland and Labrador," said co-CEO, Dan McKeen. "We have immediate plans to commence network upgrades to launch Eastlink Telephone service in a number of our Newfoundland systems. These upgrades will represent a significant investment in the communications infrastructure in Newfoundland and will provide the opportunity to Bundle services for additional savings."
Eastlink is also diligently working to improve the speed and the quality of Internet service throughout Newfoundland. With a reputation for providing one of the fastest and most reliable internet services in North America, Eastlink is committed to delivering the best Internet service in every community where Internet is available.
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