FOR IMMEDIATE RELEASE
June 22, 2021
HALIFAX, NS, June 22, 2021 - This year marks 50 years of big dreams and small town values for Eastlink, founded by John Bragg and headquartered in Bragg’s home province of Nova Scotia.
“We are proud to come from humble beginnings,” said Deborah Shaffner, CEO Eastlink. “We’ve grown from a hometown cable company that got its start in Amherst, Nova Scotia with just a handful of people to a team of over 1,300 people serving hundreds of small towns across seven provinces and Bermuda.”
The entrepreneurial spirit and passion for innovation that spurred the Bragg family to start the company has been key to its success, enabling Eastlink to move quickly and decisively throughout the years. Over the course of its five decades there have been lots of firsts made possible by continuous investments in people and technology – the first cable company in Canada to introduce telephone and bring competition to the market, the first to innovate with bundle services and first to introduce a 100% LTE mobile network, when launching its mobile service in 2013.
Eastlink Executive Vice Chair, Lee Bragg, expressed his thoughts on his family’s entrepreneurialism and the company’s guiding philosophy: “We didn’t know what we couldn’t do but we said we’re just gonna’ try and figure it out,” he explained. “I don’t think we ever anticipated that it would grow the way it did. Back then, we had cable capacity of maybe 6 channels and we were having conversations about the possibility of upgrading capacity to 12 channels. Dad was asked why we would ever build a system for more than that, and that was a reasonable argument at the time. But we’ve always had a sky’s the limit philosophy and here we are.”
As a family that grew up in rural Canada, the Braggs have always been committed to providing for rural Canada. While Eastlink has grown, it has stayed small, nimble, and true to its humble beginnings with community at the heart of everything it does. Eastlink not only connects customers in small towns and communities across the country with communication services but it also shares local stories, events and experiences that reflect the people and communities it serves on Eastlink CommunityTV .
It has been said that building a talented team is perhaps John Bragg’s greatest accomplishment.
“There is no doubt that we have just such a team here at Eastlink,” explains Ms. Shaffner, who herself has been with the company for almost 25 years. “I am impressed every day by our team’s critical thinking, innovative ideas, and passionate commitment to get things done.”
Eastlink is still, all these years later, a family business built on the values of hard work, listening to the people and communities it serves, and championing programs and services that help its communities thrive.
To hear more about Eastlink’s journey featuring founder John Bragg and his son Lee Bragg, please click here Eastlink 50th Anniversary Video and to learn more about Eastlink’s presence and investment across Canada, see below.
MORE ABOUT EASTLINK:
Eastlink is a proud Canadian, family-owned and operated company with roots that began on a blueberry farm in rural Nova Scotia. Today, Eastlink delivers world-class communications services, including high speed internet, mobile, TV, phone, data services, security and smart home solutions, to residential, business and public sector customers in seven provinces across Canada.
Public and Media Relations
Our Chat Support Hours: Monday to Friday: 8 AM to 9 PM, Saturday: 9 AM to 5 PM, Sunday (Tech Support only): 9AM to 5PM. Holiday Hours may differ. For frequently asked questions, find the answers in Eastlink Support.
For assistance with purchasing or upgrading your products and services, or to make changes to your account.
For technical support assistance with your products and services.
For assistance or questions about your billing and / or statement.
Connect with Us
for region specific information