for region specific information
FOR IMMEDIATE RELEASE
November 5, 2013
Halifax, NS – Consumers are about to get a lot more from their internet experience. Eastlink’s new "Internet Evolved" appreciates the continuously evolving needs of the consumer with new products like Personal Cloud and reliable WiFi in every nook and cranny of the home, inside and out.
“People spend more time on the internet today than ever before,” says Lee Bragg, Eastlink CEO. “They’ve gone from spending an hour or so a day to up to four hours a day, not including work. There used to be one computer connection and one person online at a time in the home. Now, the average home has nine connected devices and the whole family is online.”
Consumers have evolved from simply surfing the web to doing virtually everything online, from watching video to sharing photos and more, from getting their news to doing their banking, from catching up with friends and family to catching up on their favourite TV series or sporting events.
Mr. Bragg explains, “Of course, people want the ability to access the all of their favorite services on the internet instantly. We have a long history of continuously investing to deliver the speed our customers need, but we know from our customers that it’s about that and much more. And that’s where we believe we have a strong advantage.”
Consumers are looking for accessible, reliable service across all their communication and entertainment devices and practical solutions to common problems like:
Eastlink’s Internet Evolved delivers an internet experience that provides consumers with:
o 500 million pictures are saved and/or shared every day globally
o Consumers have more connected devices in the home than ever before
o Today’s home has an average of nine connected devices which includes at least one cell phone; almost half of those households have one or more tablets with PCs still outnumbering Macs by almost six to one
o Internet connectivity in today’s home is largely via WiFi; in fact, almost 90 per cent of households now have WiFi
o In most households, WiFi is always on, which means consumer expectations continue to rise making WiFi key to a great internet experience
o The internet experience can be affected by modem placement, age of the modem (half of WiFi equipment in the home is over four years old), age of devices, size of the home and home construction etc.
o The complexity of all the technology in today’s typical home can be overwhelming
o Amost four in ten (38 per cent) households have had a major technical issue(s) in the past 12 months
o When combined with virus issues, more than half of all households have had to deal with some computer-related issue(s) in the last year.
o With the mix and volume of connected devices in the home, the cost and complexity of keeping personal information safe and devices running smoothly continues to grow
o Consumers are looking for protection that is seamless with automatic security updates, robust parental controls and protection on all of their devices
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