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FOR IMMEDIATE RELEASE
January 4, 2005
Halifax, Nova Scotia - All Eastlink Digital Cable customers are enjoying more than 40 Canadian digital specialty channels as part of the 31 Days of Great TV promotion. The industry-wide initiative between broadcasters and distributors began January 1 and is designed to shine a spotlight on digital specialty channels and to encourage Canadians to sample and subscribe to new programming.
"Eastlink is pleased to participate in this industry-wide initiative to promote the diversity of specialty channel programming available to Maritimers," said Dan McKeen, Co-CEO, Eastlink. "It is a great opportunity for our digital cable customers, who may subscribe to less than the full offering, to access and enjoy additional programming at no additional cost."
31 Days of Great TV offers customers a sample of targeted, original and exclusive program offerings across the new specialty channels. All Eastlink Digital Cable customers are enjoying access to participating channels for the month.
The collaboration, supported by some of Canada's foremost media companies including Alliance Atlantis Communications, CanWest MediaWorks, Corus Entertainment, represents the television industry's largest joint initiative since the September 2001 launch of Canada's digital services.
For more information on 31 Days of Great TV, customers can visit Eastlink.ca and check out programming and channel information. Customers can subscribe to Eastlink Digital Cable and specialty channels by calling 1-888-345-1111.
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