for region specific information
FOR IMMEDIATE RELEASE
April 20, 2005
HALIFAX, NS - Eastlink announced today it has partnered with ypOne Canada Ltd to produce an Eastlink branded telephone directory in the Halifax Regional Municipality titled Eastlink PhoneGuide.
"We are pleased to be working with ypOne on the new directory who have a proven track record in producing a high-quality, easy-to-use directory," said Dan McKeen, Co-CEO, Eastlink. "The Eastlink PhoneGuide will offer customers several features and benefits including full colour city and area maps and community pages that contain points of interest, community events, easy-to-find school pages, and stadium seating charts."
Other unique features of the new PhoneGuide will include easy-to-search government pages, coupons, postal codes, larger print, golf and restaurant guides, and electronic yellow pages, which can be found at www.phoneguide.ca.
"Our partnership with Eastlink enables us to combine the strength of our product with the recognition of the Eastlink brand and strong community presence," said Gary Campbell, Director of Canadian operations for ypOne. "Halifax is an especially exciting region for us and is just the beginning of our expansion into Atlantic Canada."
The Eastlink PhoneGuide will be distributed to every business and residence in the Halifax Regional Municipality in early 2006.
A truly Maritime company, Eastlink is the fifth largest cable company in Canada and was the first to offer customers local telephone service over a state-of-the-art digital network. Eastlink provides a range of communication, entertainment & advertising services to business and residential customers across the Maritimes.
The PhoneGuide (www.phoneguide.ca) has been published in Southwestern Ontario since 1997. It is distributed by ypOne Canada Ltd., a London-based company formerly known as Southwestern Publishing. The first London area PhoneGuide took on traditional phone directories in late 1997 by offering unique features such as large print, postal codes beside listings, community information, maps, and talking pages. The PhoneGuide acquired Access Pages in 2004.
Doing business as Phone Guide/Access Pages, ypOne Canada Ltd. currently publishes 16 directory titles, and following this announcement, that number will rise to 22. YpOne Canada Ltd. currently distributes 994,000 directories with distribution expected to increase to 1,800,000. There are currently 109 Canadian employees.
ypOne Publishing, LP (www.yponepublishing.com) is a rapidly growing mid-size North American publisher currently publishing 53 titles and distributing 3.8 million directories in the United States and Canada. In addition to management, ypOne Publishing, LP enjoys equity sponsorship from Frontenac Company (www.frontenac.com) and Halyard Capital Fund (www.halyardcapital.com), a member of BMO Financial Group. ypOne Publishing, LP continues to actively seek expansion opportunities in both the U.S. and Canada.
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