HALIFAX, N.S. – Eastlink continues to expand its network and customer base with the re-branding of Persona (Western). In the coming weeks and months, Persona customers in Alberta, British Columbia and Manitoba will be introduced to the Eastlink name and will receive their communications and entertainment services under the Eastlink brand.
"As we enhance our presence in Western Canada and continue to invest in Eastlink's modern fibre optic network, we look forward to delivering an enhanced range of entertainment and communications products and services with the network reliability for which Eastlink is known in other markets," says Deborah Shaffner, President and COO, Eastlink.
Eastlink purchased Persona in September, 2007 by parent company Bragg Communications.
"The rebranding of Persona to Eastlink is exciting," says Tom Hennigar, Regional Manager, Eastlink. "Customers will have access to the soon-to-be launched Eastlink Telephone and Bundles along with more High Definition channels, faster Internet speeds and Video OnDemand Programming."
Operating from its headquarters in Halifax, Nova Scotia, Eastlink is the fifth largest cable company in Canada and was the first to offer customers local telephone service over a state-of-the-art digital network. Eastlink is one of Canada's 50 Best Managed Companies with more than 900 employees who provide a range of communications, entertainment & advertising services to residential, business and public sector customers across the Atlantic Provinces. For more information on Eastlink products and services, please visit www.eastlink.ca
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