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December 1, 2010

Eastlink TV Kicks off Annual Holiday Telethons in support of communities across the Maritimes

Lower Sackville, Nova Scotia - With the Holiday Season fast approaching, Eastlink TV proudly kicked off its Holiday Telethons in two Nova Scotian communities this past weekend, helping to raise more than $100,000 in total.

“Giving back to the communities where we live and work is especially important during the holidays when the need is so great”, said Michael Smith, Director of Eastlink TV.

“As the local community TV channel, we have the ability, the platform and the desire to help these organizations reach their goals and strengthen the communities in which we live and work.”

“We want to express our thanks to Eastlink TV and the many volunteers who worked Sunday to make for an extremely successful day,” said Chair of the Pictou County Christmas Fund, Monique Sobey.

“The partnership enjoyed in Pictou County between media, local businesses, artists and the community-minded people of Pictou to produce, host and dedicate their time to ensure local families will be able to enjoy their Christmas dinner is a very unique and special relationship.”

Bob Lyle from the Aylesford Christmas Mommies and Daddies said, “We’ve had a great affiliation with Eastlink TV, and we hope to continue that.”

“Eastlink’s interest in the community is an interest that we share as volunteers. They’re very family and community- oriented. Our motto as Lions is that we ‘serve our community’, and that’s why we gel so well together.”

Eastlink TV has been involved in community telethons for over 35 years, and helps generate more than $3 million in funding each year for many charitable causes.

2010 Holiday Telethon Season

Date Event Community Time
Sunday, November 28th

Aylesford Christmas Mommies & Daddies

Raised over $20,000

Channel 13
12pm to 8pm
Sunday November 28th

Pictou County Christmas Fund

Raised over $87,000

Pictou County
Channel 10
1pm to 7pm
Sunday, December 5th Digby Christmas Daddies Digby
Channel 10
12pm to 8pm
Sunday, December 5th Hants County Christmas Angels Windsor
Channel 8
12pm to 8pm
Sunday, December 5th LA Animal Shelter Amherst
Channel 10
2pm to 6pm
Monday, December 6th Kin Family Christmas Appeal PEI
Channel 10
7pm – 10pm
Sunday, December 12th NS Home for Colored Children Throughout
Nova Scotia
3pm to 6pm


For more information on any of Eastlink TV’s programming, please visit


About Eastlink
Eastlink has more than 1,500 employees providing a range of communications, entertainment, television and advertising services to residential, business and public sector customers in Atlantic Canada, Ontario, Quebec, Alberta, Manitoba and British Columbia.

Eastlink has the distinction of being the first cable company in Canada to enter the telephone market, and the first communications and entertainment company in North America to combine cable, Internet and telephone service in a communications and entertainment bundle. Eastlink is one of the fastest Internet providers in North America.

At Eastlink, creativity, ingenuity and innovation are the driving forces behind our great products and services. Eastlink has been recognized as one of Canada's 50 Best Managed Companies for the past four years, and its parent company, the Bragg Group, was named Canada's Family Enterprise of the Year for 2009. For more information on Eastlink, please visit

Media Contact

Jill Laing
Public and Media Relations
(902) 446-1939