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FOR IMMEDIATE RELEASE
January 6, 2005
Halifax, Nova Scotia - Eastlink's partnership with Canadian blood services for a holiday blood drive proved a winning combination. The two-day blood drive held on December 23 and 24 exceeded the expectations of clinic organizers and ensured hospitals had a sufficient supply of blood and platelets to meet the holiday need.
"We were so pleased with the results of the first Eastlink Blood Donor Days," said Sharon Fraser, Regional Manager, Communications, Canadian Blood Services Atlantic. "We look forward to building our relationship with Eastlink. Their commitment to the community is obvious and they were a huge help in ensuring the public were informed about the need for blood and blood products this holiday season."
This is the first time Eastlink Television has partnered with Canadian Blood Services to spread the message of the importance of blood donation during the holiday season. Eastlink and Canadian Blood Services hope to expand their partnership throughout the Maritimes next year.
"We are happy we could provide help to Canadian Blood Services. As a local communications company, we were happy we could help members of our community during this time of year and would do it again without hesitation," said Michael Smith, Director, Eastlink Television. "In addition, it provided an excellent opportunity for many of our employees to get involved by giving the gift of life. "
About Eastlink Television
For over 30 years, Eastlink Television has played an important role in local television production and programming. With an annual commitment of $2.5 million in capital and operating costs, Eastlink Television provides a voice to many community members and groups in support of a wide variety of community-based initiatives. Each year, that voice generates over $1 million in funding for many charitable causes.
About Canadian Blood Services
Canadian Blood Services is a national, not-for-profit charitable organization that manages the blood supply in all provinces and territories outside of Quebec and oversees the country's Unrelated Bone Marrow Donor Registry. Canadian Blood Services operates 42 permanent collection sites and more than 15,000 donor clinics annually.
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