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FOR IMMEDIATE RELEASE
December 12, 2005
Halifax, Nova Scotia - Eastlink and Canadian Blood Services are reconnecting for 12 days this holiday season for Eastlink Blood Donor Days. From December 12 through December 23, Eastlink will be working with Canadian Blood Services to raise awareness about the importance of blood donation. Clinics will be held in communities throughout the Maritimes to help Canadian Blood Services collect over 12,500 units of blood it requires to ensure the needs of all hospital patients are met between now and January 13, 2006.
"Our relationship with Canadian Blood Services is continuing to grow and this year, in addition to supporting Eastlink Blood Donor Days, we will be holding a blood donor clinic for our employees on December 16," said Dan McKeen, Eastlink, Co-CEO. "We are encouraging everyone to roll up their sleeves this holiday season and give the gift of blood."
On December 19, Eastlink Television will devote Eastlink Magazine, a one-hour program that brings a fresh look at the people and places of Nova Scotia and Prince Edward Island, to stories on the importance of blood donation and on giving the gift of life. The program will educate viewers on the importance of blood donation and feature interviews with special guests. In addition, Eastlink Television's Community Matters Notice Board will feature interesting blood facts throughout this 12-day period.
"It is extremely exciting for us to see this partnership grow," said Peter MacDonald, Regional Director Canadian Blood Services Atlantic. "It is through partnerships, such as Eastlink Blood Donor Days, that Canadian Blood Services will ensure stable blood inventories heading into this challenging time. We are hoping that all members of the public will learn through the stories Eastlink is airing the importance of donating blood and will learn how their donation really is life-saving."
This is the second year Eastlink has partnered with Canadian Blood Services to spread the message about the importance of blood donation during the holiday season. Last year, Eastlink helped raise awareness for a two-day blood drive that occurred on December 23 and 24. That blood drive helped CBS exceed the number of needed blood units
The holiday season can be a difficult time to collect blood with many people busy getting ready for the holidays. Hospitals continue to draw on the supply of blood and blood products, while donors, preoccupied with holiday activities, do not continue to replenish the supply.
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