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FOR IMMEDIATE RELEASE
January 5, 2006
From December 12 through December 23, Eastlink employees, community partners and individuals helped meet and surpass Canadian Blood Services holiday blood donor clinic goals. During the two-week period of Eastlink Blood Donor Days, Maritime clinics exceeded their targets by 32 per cent. The increased awareness of the importance of blood donation generated from Eastlink Television programming helped Canadian Blood Services collect 12,500 units of blood required to ensure the needs of all hospital patients were met throughout the holiday season
“It is extremely exciting when a partnership, such as this one with Eastlink, shows a real difference,” said Peter MacDonald, Regional Director, Canadian Blood Services Atlantic. “Our hope is that the employees of Eastlink and all those members of the public who saw the special programming, now realize that the need for blood is certainly strong during the holiday season, but does continue throughout the year.”
On December 19, Eastlink Television delivered specialized programming through its flagship television show, Eastlink Magazine to educate viewers on the importance of donating blood. The program focused on the important role of Canadian Blood Services and the stories of Maritime blood donors and recipients.
“The turnout for this clinic exceeded the expectations of both Eastlink and Canadian Blood Services,” said Dan McKeen, Eastlink Co-CEO. “The overwhelming success of Eastlink Blood Donor Days was due to the generosity of Maritimers giving the gift of life this holiday season. We were pleased to learn that many who attended clinics donated blood for the first time.”
In 2004, Eastlink's partnership with Canadian blood services for a holiday blood drive proved a winning combination. That two-day blood drive exceeded the expectations of clinic organizers and ensured hospitals had a sufficient supply of blood and platelets to meet the holiday need.
Public and Media Relations
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