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FOR IMMEDIATE RELEASE
April 20, 2006
Halifax, Nova Scotia - Eastlink, the fifth largest cable company in Canada and the first cable company to launch local telephone service to residential customers, annouced today the launch of Eastlink OnDemand. The Movie Network OnDemand will be the first OnDemand service available.
The Movie Network OnDemand will be launching progressively to all Movie Network customers over the next three to six months. The Movie Network OnDemand is exclusively available on cable and is included at no additional cost to subscribers of The Movie Network.
"Eastlink has invested in OnDemand technology so we can provide our customers with the latest enhancements and conveniences that will allow them take control of their television viewing experience like never before," said Dan McKeen, Eastlink Co-Chief Executive Officer. "The Movie Network OnDemand is the first of many OnDemand services that Eastlink will be launching utilizing our two-way broadband network. This is a service that clearly differentiates Eastlink from our satellite competitors."
"The Movie Network OnDemand's overwhelming success in both adoption and satisfaction to date is a clear indication that viewers are looking for superior content, convenience and control of their television viewing," said Domenic Vivolo, Senior Vice President, Marketing and Sales, Astral Television Networks. "The Movie Network OnDemand offers exactly this and we are very pleased that Eastlink subscribers will now have access to this exclusive service."
The Movie Network OnDemand has no schedule constraints, giving viewers immediate access to exclusive HBO and Showtime content, Hollywood hit movies, Canadian feature films and The Movie Network's own original drama series. The service's functionality allows viewers the ability to pause, stop rewind and fast-forward programs. With more than 100 titles available at any given time and new titles added weekly.
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