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FOR IMMEDIATE RELEASE
July 26, 2005
HALIFAX, NS -The Atlantic Film Festival (AFF) Association and Eastlink announced today at a news conference that Eastlink is on board as a partner sponsor of the 25th Annual Atlantic Film Festival, taking place September 15-24 in Halifax, Nova Scotia.
The sponsorship agreement makes Eastlink the official communications provider for this year's festival, supporting the Association through its High Speed Internet Service, Local Telephone and Cable services. It's also a first in that the partnership will see Eastlink Television - with the support of its employees and volunteers - provide exclusive programming and live coverage of the event. This will include interviews with major stars, directors and festival organizers; live coverage of red-carpet Galas, including the Kodak Awards Lunch; and Eastlink All Access, a daily one-hour look behind the scenes that will air daily at 6:30 p.m. throughout the 10-day event.
Dan McKeen, Co-CEO, Eastlink, said of the partnership: "We're proud to be on board as the communications provider and partner for what has become one of Atlantic Canada's premier cultural events, and one of Canada's leading film festivals. We believe that Eastlink Television's coverage of the Atlantic Film Festival will enhance the profile and interest of the Atlantic Film Festival."
Gregor Ash, Executive Director, Atlantic Film Festival Association, added: "The Atlantic Film Festival Association is very excited about our new partnership with Eastlink. The size and scope of this relationship will be key in helping the Association fulfill its strategic goals, helping us broaden our reach into the community, provide increased programming and ultimately become the signature event of the region."
Eastlink recently wrapped up a successful casting call seeking local talent to participate as on-air personalities for Eastlink Television's festival coverage. Additional details on presenters and programming will be made available on Eastlink's website over the coming weeks at www.Eastlink.ca.
A truly Maritime company, Eastlink is the fifth largest cable company in Canada and was the first to offer customers local telephone service over a state-of-the-art digital network. Eastlink provides a range of communication, entertainment & advertising services to business and residential customers across the Maritimes. For more information on Eastlink, visit Eastlink.ca
For over 30 years, Maritime owned and operated Eastlink Television, has played an important role in local television production and programming. Eastlink Television provides a voice to many community members and groups in support of a wide variety of community-based initiatives. Each year, that voice generates over $1million in funding for many charitable causes. Each week, Eastlink Television produces approximately 1,300 hours of local programming throughout Nova Scotia and Prince Edward Island. For more information about Eastlink Television, visit www.myeastlink.ca/eastlinktv/home
Located in coastal Halifax, Nova Scotia, the 25th anniversary Atlantic Film Festival (AFF), September 15-24, 2005, has expanded from a nine-day festival to a 10-day celebration of film from the Atlantic Provinces, Canada and around the world. In 2004, the Festival presented over 200 films with sold-out events and record attendance figures. Known for its warm and festive atmosphere, the Festival is committed to screening an inspiring and engaging collection of films. The AFF is now considered one of the top film festivals in Canada.
As the regional film and television industry continues to flourish, the Atlantic Film Festival plays a strategic role as the leading forum for film in Atlantic Canada. Internationally, the Festival continues to develop its status as a gateway to the North American market. The NSFDC Inspired Series is a presentation of panels, discussions, master class, keynote addresses, luncheons and one-on-one meeting opportunities. Strategic Partners is Canada's premier co-production market. Both programs form the base of the Festival's efforts to encourage filmmakers and other professionals from around the world to explore issues relevant to the film and television industry. For more information about the Atlantic Film Festival, visit www.atlanticfilm.com.
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