Halifax, Nova Scotia - This year's recipient of the Canadian Diabetes Association Outstanding National Corporate Award is Eastlink and the Kinsmen Club of Halifax. This award is presented to a company or organization that has shown support and commitment to helping make a difference in the lives of Canadians affected by diabetes. Lee Bragg, Co-chief Executive Officer, Eastlink, and Kevin Campbell and Mel Lucas of the Kinsmen Club of Halifax will receive the award today at the Canadian Diabetes Association National Awards Luncheon in Toronto.
An innovative partnership that began in 2004, the Kinsmen Club of Halifax pledged $125,000 to the Canadian Diabetes Association ($25,000 per year over a period of five years). The funds are raised through a Television Bingo where Eastlink provides volunteer and technical support along with airtime to promote the fundraiser to the general public.
"Through relationships with organizations like the Kinsmen Club of Halifax, Eastlink is helping to build strong and healthy communities," said Lee Bragg, co-CEO, Eastlink. "By working with the Canadian Diabetes Association to raise awareness and educate Nova Scotians about diabetes we can work towards preventing this serious disease."
"The Kinsmen Club of Halifax appreciates the work and dedication of Eastlink in helping us enhance the quality of life in our local community," states Kinsmen member Kevin Campbell. "We are proud to support the work of the Canadian Diabetes Association and appreciate the support of Nova Scotians during our fundraising efforts."
In addition to the annual fundraising pledge, the Kinsmen Club of Halifax and Eastlink continue to support the Canadian Diabetes Association during the year through volunteerism and participation at special events. Eastlink also helps the Association educate and reach many more people by taping, editing, and airing public education sessions on Eastlink Television.
"With this award, the Canadian Diabetes Association recognizes and rewards community-minded companies and groups that have demonstrated outstanding commitment to improving the health of individuals and communities," says Jim Casey, Executive Director, Atlantic Canada, Canadian Diabetes Association. "We applaud Eastlink and the Kinsmen Club for supporting our efforts to raise awareness and funds for diabetes research and education."
The Canadian Diabetes Association works to prevent diabetes and improve the quality of life for those affected, through research, education, service and advocacy. With a presence in more than 150 communities, the Canadian Diabetes Association's strong network of assistance includes volunteers, employees, healthcare professionals and partners. The Canadian Diabetes Association - Know who to turn to.
Operating from its headquarters in Halifax, Nova Scotia, Eastlink is the fifth largest cable company in Canada and was the first to offer customers local telephone service over a state-of-the-art digital network. Eastlink's employees provide a range of communications, entertainment & advertising services to business and residential customers across the Maritimes. For more information on Eastlink and its products and services, visit www.eastlink.ca
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