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FOR IMMEDIATE RELEASE
September 14, 2007
Halifax, Nova Scotia - Eastlink is being recognized by Canadian Blood Services for its commitment to educating Maritimers about the importance of donating blood and blood products. The award presentation will occur at Canadian Blood Services eighth annual "Honouring Our Lifeblood" event being held on September 17th on Parliament Hill.
Committed to education and sharing stories about Maritimers, Eastlink has partnered with Canadian Blood Services since 2004 televising the annual donor awards ceremonies ("Honouring Our Lifeblood") in Yarmouth, Halifax, New Glasgow and Charlottetown as well as public service announcements, and sharing stories of local donors and staff during interviews on its weekly program, Eastlink Magazine.
Eastlink also extended its support by hosting blood donor clinics in Halifax for employees and members of the public in December 2005 and 2006 to help kick off its annual Eastlink Blood Donor Days campaign.
Michael Smith, Director of Eastlink Television will accept the award on the company's behalf and said, "We are extremely pleased to be recognized by Canadian Blood Services. We pride ourselves in bringing programming to our subscribers that is of local interest, and also creates awareness of the important contributions that organizations such as Canadian Blood Services provide."
"Eastlink has not only helped us spread the word about the importance of blood donation," said Peter MacDonald, Regional Director, Canadian Blood Services, Atlantic, "but it has demonstrated its social responsibility, set a good example and perhaps paved the way for other corporations to follow its lead."
Eastlink Television focuses on stories and programs that highlight the good things occurring in Maritime communities. Through partnerships with non-profit groups and community organizations, Eastlink Television is helping to make a difference in the lives of thousands of Maritimers. For more information on Eastlink Television, please visit www.Eastlink.ca/eltv.
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